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Marketing Manager

East Aurora, NY 14052

Posted: 09/15/2026 Job Types: Permanent Industry: Marketing Manager Job Number: 101308 Pay Rate: $85,000 $90,000/year

Job Description

Marketing Manager

$85,000–$90,000/year | Full-Time | Fully In-Office
Fully in-office position requiring the ability to travel between three locations

About the Opportunity

We are partnering with a well-established, family-owned and operated retail business that has been serving the community for more than 40 years. As the company continues to grow, they are seeking a creative, digitally savvy, and results-driven Marketing Manager to lead marketing efforts across retail stores, e-commerce, classes, events, and educational programs.
This is a strategic and hands-on role for someone who enjoys developing creative campaigns, collaborating with a team, using data to drive decisions, and seeing the results of their work.

Key Responsibilities

Marketing Strategy

  • Develop marketing plans that support company growth and sales goals.
  • Build and manage promotional and marketing calendars.
  • Translate business goals into effective campaigns and marketing initiatives.
  • Manage marketing priorities, budgets, and timelines.

Digital Marketing

  • Lead email marketing, social media, paid advertising, Google, SEO, and website marketing.
  • Grow the company's online audience and customer base.
  • Track campaign performance and make data-driven improvements.
  • Test new marketing ideas and channels to drive growth.

Content & Brand

  • Help shape the company's brand, messaging, and overall visual identity.
  • Oversee content across social media, email, website, video, print, signage, products, classes, and events.
  • Maintain consistent branding while balancing awareness with sales-focused campaigns.

Website & E-Commerce

  • Improve website content, product pages, landing pages, and the overall customer experience.
  • Drive website traffic, online sales, and e-commerce conversions.
  • Leverage website and customer data to improve the customer journey.

Retail, Events & Vendor Marketing

  • Develop campaigns that drive traffic to stores, classes, events, and educational programs.
  • Support product launches, promotions, and special events.
  • Collaborate with store teams, vendors, and partners on marketing initiatives.
  • Identify and maximize vendor marketing and co-op opportunities.

Analytics & Budget Management

  • Track key marketing metrics and campaign results.
  • Measure the performance of email, social media, paid advertising, website, events, and promotions.
  • Manage marketing budgets and provide leadership with clear updates and recommendations.

Team Leadership

  • Lead, mentor, and develop the Marketing Assistant.
  • Keep marketing projects organized and on schedule.
  • Collaborate closely with ownership, store leadership, vendors, and internal teams.
  • Ensure projects are completed accurately and on time.

What Success Looks Like

In this role, you will help:
  • Increase brand awareness within the sewing, quilting, embroidery, and creative communities.
  • Attract new customers and strengthen existing customer relationships.
  • Grow website traffic, e-commerce sales, and email audiences.
  • Improve paid digital advertising performance.
  • Increase participation in stores, classes, events, and educational programs.
  • Strengthen coordination between marketing, retail, events, merchandising, and vendors.
  • Build a consistent and recognizable brand.
  • Use data and results to continually improve marketing performance.

Technology & Marketing Skills

Experience with some or all of the following is preferred:
  • Meta Business Suite / Meta Ads
  • Google Ads & Google Analytics
  • Email & Lifecycle Marketing
  • SEO
  • Social Media Marketing
  • Campaign Analytics & Reporting
  • Adobe Creative Suite and/or Canva
  • Content Creation
  • Video & Storytelling
  • Shopify
  • Klaviyo
  • Digital Advertising Platforms
  • Project Management Tools

Why Consider This Opportunity?

  • $85,000–$90,000 annual salary
  • Join a growing, established family-owned business
  • Take ownership of the company's marketing function
  • Have a direct impact on company growth and brand development
  • Work across digital marketing, e-commerce, retail, events, education, and content
  • Creative and community-focused work environment
  • Opportunity to bring new ideas and make a meaningful impact
  • Work closely with company leadership and have a voice in the company's marketing direction





Job Requirements

What We're Looking For
  • 5+ years of marketing experience, with strong experience in digital marketing, campaigns, and strategy.
  • Someone who is both strategic and hands-on.
  • Creative, organized, analytical, and comfortable managing multiple projects.
  • Experience managing projects, budgets, timelines, vendors, contractors, agencies, or team members.
  • Strong written, verbal, and communication skills.
  • Retail, e-commerce, or customer-focused marketing experience is strongly preferred.
  • Experience marketing products, events, education, memberships, or community-based programs is a plus.
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Additional Requirements
  • Ability to travel between company locations and occasionally attend off-site or weekend events.
  • Flexible schedule based on business needs.
  • Ability to sit or stand for extended periods.
  • Ability to lift up to 50 lbs., with or without reasonable accommodation.
  • Interest or knowledge in sewing, quilting, embroidery, crafting, or other creative hobbies is strongly preferred.
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About East Aurora, NY

Ready to embark on a new career adventure in the vibrant town of East Aurora, New York? This picturesque area nestled in Erie County offers not only a charming small-town feel but also a wealth of job opportunities and room for professional growth. Explore job listings in this quaint town known for its historic Roycroft Campus, the delightful Vidler's 5 & 10 store, and the acclaimed East Aurora Theatre. Indulge in the local cuisine at Bar-Bill Tavern famous for their chicken wings or visit the vibrant farmers market for fresh produce. With its close-knit community, stunning parks like Knox Farm State Park, and easy access to Buffalo Bills games at Highmark Stadium, East Aurora is the perfect place to kickstart your career with a touch of local charm.
716-634-3300 1775 Wehrle Dr. Williamsville, NY 14221

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